Challenge
As a newly launched dermatologist-led clinic, iGlow needed to establish clinical credibility, explain a broad treatment range clearly and become discoverable across Ambattur and Chennai without overwhelming prospective patients.
Case study 01
iGlow Chennai
A search-ready clinic website that builds medical trust, supports local discovery and gives patients direct paths to call, WhatsApp or request a consultation.
Approach
We organised the experience around consultation-led care, with clear skin, hair, hair-replacement and laser categories. Doctor credentials, clinical review information, patient-focused treatment pages and purposeful internal links strengthen trust and help visitors move from research to enquiry.
Solution
A responsive Next.js website that combines iGlow’s teal and gold identity with calm typography, authentic clinic imagery, direct enquiry paths and a modular content system that can grow with the clinic.
From treatment research to consultation
Individual treatment and doctor pages answer common patient questions, identify the clinicians behind the information and connect naturally to phone, WhatsApp and consultation actions. The structure supports patient understanding and local search discovery together.
The modular structure is ready for new treatments, doctors, clinically reviewed articles and local landing pages as the clinic grows.
What was built
- Next.js and TypeScript deployment through Cloudflare Pages and GitHub
- Responsive treatment and doctor pages with structured clinical information
- Canonical metadata, medical structured data, XML sitemap and search controls
- Google Analytics 4, Search Console and tracked phone, WhatsApp and enquiry actions
- CMS-managed hiring and event announcements, optimised WebP imagery and a review section ready for future automation
AI-assisted delivery, clinically reviewed
AI-assisted workflows helped organise research, accelerate interface development and strengthen technical quality checks. Human judgment shaped the patient journey, while treatment information, doctor credentials and clinical review responsibility remained grounded in identified medical professionals.
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